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Is Dignified Assurance Planning a Funeral Home?

YES, Dignified Assurance Planning is a Licensed Funeral Establishment in WA. State.  

Although we are a Licensed Funeral Establishment, Our primary function is to assist people with advanced planning options for a future death.  We do contract with many funeral homes around Washington State for immediate death care needs.

What is "Pre-Planning" end of life decisions?

Pre-Planning is the opportunity for you to talk about and write down your end of life wishes

You become the author of your funeral or memorial service.

You have the chance to tell your life's story.

Step One of a Two-step process

What is "Pre-Purchasing" end of life decisions?

Pre-Purchasing end of life decisions is the only opportunity;  

to ensure your end of life decisions are met.

to relieve your family's burden of decision making in a time of loss.

to guarantee the cost of your future end of life expenses.

to provide Guaranteed Acceptance.

is transferable to any funeral provider nationwide.

to provide"Peace of Mind" Protection.

is step Two of a Two-step process.

Am I Required to select a funeral home to
"Pre-Purchase" end of life decisions?

No, selecting your funeral home of choice today is not required.  

Pre-Purchased, end of life decisions, are required by state law to be paid into a third-party vehicle

such as life insurance.  This requirement is to protect you, the consumer. 


Life insurance policy assignments are acceptable forms of payment with 

funeral providers throughout the country. 


Your life insurance policy is easily transferred to whatever funeral home you select.

There is no need to select a specific funeral home today to pre-purchase

your end of life decisions for tomorrow.  

Who We Are

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Like many of the families we serve, my favorite life moments include watching my four kids (two sets of twins) grow, becoming wonderful young men and women while  being in the outdoors with our travel trailer and boat. This is where I would rather spend my aging years instead of considering my funeral arrangements. However, after over 30 years in the funeral profession, it has been my experience that the traditional way of arranging funerals and cremations does not allow for living life free from concern. I set out to create a better way. A way that gives people "Peace of Mind", a way that is affordable and, a way that allows people the ability to live their lives knowing their end of life plans will be carried out without any question or concern. 


The funeral profession is my home. I began my career in Wenatchee, WA at the age of 16 working for the local funeral home. Upon graduation from Mortuary College in 1997, I moved to the Spokane area to continue serving as a Funeral Director and Cemetery professional. I hold funeral and insurance licenses in both Washington State and the State of Idaho. I am the Past President of both the Inland Empire Funeral Directors Association (IEFDA) and the Washington State Funeral Directors Association (WSFDA). Also, I currently serve as the Executive Director of the WSFDA. It is through my experiences as a Licensed Funeral Director that the idea for

Dignified Assurance Planning was born.


After  receiving my license to assist people with Pre-Planning their funeral and cremation arrangements in 2009, my wife and I decided to start Dignified Assurance Planning, LLC with the primary goal of 

“assisting families with advanced funeral and affordable cremation planning”.


We look forward to assisting you in your journey and helping you to create an advanced funeral or cremation plan

so that you can get back to living your life to its fullest.

~ Rob Goff, CFSP

Dignified Assurance Planning, LLC.

Get In Touch

Contact Dignified Assurance Planning today! We want to take care of you and have the expertise to do so. Let us know what your specific needs are and we’ll compile the best funeral or cremation suited specifically to you.

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